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Pricing & Revenue Management

Minimum Nights and Length-of-Stay: The Levers Nobody Sets Twice

Base price gets all the attention, but the rules around it — minimum stays, day-of-week rates, last-minute behaviour — quietly decide the shape of a calendar.

01

More levers than one

Most operators treat pricing as one number. In practice a listing runs on a set of levers: base price, day-of-week adjustments, last-minute discounts, and minimum-night rules — each on its own schedule. Our revenue-management curriculum teaches them as a 7-level framework, and the software automates the same levers, because they interact.

A Saturday priced right but reachable by a one-night booking can cost you the whole weekend. A last-minute discount that kicks in too early trains the market to wait. A minimum-stay rule left at two nights through a festival week gives away the premium the calendar was about to hand you.

02

Orphan nights and the calendar’s shape

Minimum-night rules exist to protect the calendar’s shape. The classic failure is the orphan night: a single vacant Tuesday wedged between two bookings, too short for most guests to want and too awkward to sell. Good length-of-stay strategy prevents orphans before they form — by steering bookings toward check-in patterns that tile the calendar — rather than discounting them after.

03

Set, then re-set

None of these rules are set-and-forget. Booking behaviour shifts with season and lead time, so the rules need a review rhythm — weekly is common for active markets — and each change needs a reason attached, or the settings drift into folklore. The honest test of any rule: can you say what evidence would make you change it back?

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